Flat Iron Soho

Restaurant | London | England | United Kingdom

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The "Flat Iron Soho" in London, England, is the first permanent restaurant of the now widespread Flat Iron chain and holds a special place in the hearts of the city's steak lovers. It opened its doors in 2012 as a successor to a successful pop-up project in Shoreditch, marking the beginning of a chain that specializes in offering high-quality steaks in an uncomplicated atmosphere. The restaurant is located in the vibrant neighborhood of Soho and has established itself as a pioneer by introducing the concept of an affordable yet exceptional steak experience. Today, it represents a blend of tradition, simplicity, and culinary enjoyment that sets it apart from other steakhouses.

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The interior of "Flat Iron Soho" spans three floors and exudes the raw charm of a typical Soho building. The décor is deliberately simple: worn wooden floors, exposed brick walls, and simple tables create a rustic, almost industrial atmosphere, complemented by vintage iron lamps from the Smithfield Meat Market. This minimalistic design focuses on the essentials – the food – while also creating a cozy, relaxed ambiance. The lighting is subdued, giving the space an intimate feel, and the open kitchen allows a view of the skilled preparation of the steaks. It is a place that invites you to linger, even though the high demand often leads to a lively bustle.

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Culinary-wise, "Flat Iron Soho" revolves around its namesake Flat Iron Steak, a cut of meat from the shoulder of the cow known for its intense flavor and tenderness. This signature dish is served with a small side salad and cooked to perfection, making it a guest favorite. Particularly noteworthy are the "Beef Dripping Chips," thick-cut fries fried in beef fat that offer irresistible crispiness. For those seeking variety, there are occasional specials like the "Wagyu Flat Iron," a more luxurious cut with a buttery texture. As a sweet ending, the "Salted Caramel Mousse" entices, a creamy dessert that provides a perfect contrast to the rich main course. The sides and sauces, such as a spicy peppercorn sauce, complement the dishes harmoniously and highlight the quality of the ingredients.

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The restaurant operates with a clear philosophy: exceptional meat sourced directly from the farm, without unnecessary frills. The steaks partly come from their own herd in North Yorkshire, cared for by a dedicated team, ensuring freshness and sustainability. This dedication to quality is reflected in every bite. In addition to food, "Flat Iron Soho" also offers a small but fine selection of drinks, including cocktails and wines specifically paired with the meat dishes. A special detail is the farewell treat: every guest receives a complimentary ice lolly, a charming gesture that completes the visit.

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The service is fast, friendly, and efficient, fitting the relaxed atmosphere. The staff is well-trained and happy to assist with selections, although the high number of visitors sometimes leads to wait times. "Flat Iron Soho" accepts reservations but also keeps seats available for spontaneous guests, increasing flexibility but requiring patience. The combination of excellent food and a relaxed ambiance makes it a popular destination for a wide clientele – from meat lovers to tourists to Londoners looking for a reliable spot for a good steak.

Contact details

Web

Phone
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Address
17 Beak St
Carnaby
W1F 9RW London

Map view

Opening hours

Sunday12:00 - 22:00
Monday12:00 - 22:00
Tuesday12:00 - 22:00
Wednesday12:00 - 23:00
Thursday12:00 - 23:00
Friday12:00 - 23:30
Saturday12:00 - 23:30

Reviews

6923 Reviews

Antonio Rodriguez Franco
09.03.2025

Restaurante típico con sus fish and chips y hamburguesas. Buena variedad de cervezas y buen ambiente
DIMITRA ALEXOPOULOU
08.03.2025

Great food and our waitress, Bella, was just amazing - very kind and helpful.
Nathan LaVoie
08.03.2025

Beat all expectations. For this price you would not expect what this restaurant lived up to. The service was perfect, food came faster than any restaurant and was a beautiful well prepared cut of meat. Miray and Narek where so helpful and made our experience that much better.
Ø Bø
08.03.2025

Perfect steak and fries. It’s not the average steak - here they know what they’re doing. Bella - our waitress - was lovely and helpful. I’m definitely coming back!
Nacho Gironella
07.03.2025

I was treated like the Queen of England (RIP) by Olivia. Meat was perfectly cooked. If you are reading this and doubting of to go or not. Go. It is an order. P.D: Do a Hi5 to Olivia and Caio (best brasilian in town)
Oļesja Tarasova
06.03.2025

It was very delicious! Thank you for dinner ❤️
Laura Tommasina
05.03.2025

Great food and service. Not my favourite location, the downstairs is a bit depressing.
Nikoletouu 99
04.03.2025

Το μαγαζί ήταν το καλύτερο από όσα δοκιμάσαμε στο Λονδίνο. Μικρός κατάλογος αλλά πολύ καλή ποιότητα σε πολύ καλές τιμές. Ευγενική η κοπέλα στην υποδοχή και οι έλληνες σερβιτόροι που μας εξυπηρέτησαν εξαιρετικά. Το φαγητό νόστιμο, μας άρεσε τόσο που πήγαμε και την επόμενη μέρα! Στα θετικά να αναφερθεί και ότι δίνουν κέρασμα παγωτακι. Σίγουρα θα το ξανά επισκεφθω όταν ξανα έρθω στο Λονδίνο!
Pedro Manuel Serrano de la Cruz
04.03.2025

Destacar la atención de los responsables y camareros del local de Soho, íbamos con una reserva mal hecha por prisas, para dos días más tarde y nos buscaron una mesa para poder comer en pleno sábado a hora punta. Comida correcta, menú muy sencillo pero bien ejecutado. Las guarniciones o sides muy ricas pero justas de tamaño. El ambiente también es tranquilo y agradable.
Maria Jose Velasco (Vela)
03.03.2025

You can never go wrong with Flat iron, is a good steak at a good price. I just feel the soho one the ambient is just not as nice as the others, 15 min walk you’ll find the Covent Garden one that feels more spacious. We were seated in the basement so I feel that’s why I didn’t really love the vibes. But the staff is absolutely lovely, you can never go wrong with free ice cream at the end, and always good steak and drinks.
Lilian Gallwey
03.03.2025

Got in just before a rush so shared a larger table, which we were happy to do. Reasonably priced for a treat dinner, even with us getting a lot of the frills, bavette steaks, a bottle of wine and 5 sides between 3 of us. (5 sides was probably too much for us, but everything was delicious, especially the mash). The food was lovely and all our steaks were perfectly done including my mum who is quite particular about a blue steak. Narek's service was outstanding; friendly and attentive the whole time, and all the other staff were lovely too.
Daniel SRK
02.03.2025

I had an incredible dining experience at Flat Iron Soho, and a huge part of that was thanks to Narek. From the moment we arrived, he was welcoming, attentive, and knowledgeable. He took the time to explain the menu, offer great recommendations, and ensured that everything was perfect throughout our meal. His friendly demeanor and professionalism made the experience even more enjoyable. It’s clear that he genuinely cares about providing top-notch service. If you’re dining at Flat Iron Soho, I highly recommend asking for Narek—he’ll make your visit truly special!
Laura Hasselberg
02.03.2025

Sooo good meal and great value for money, great service by Narek. He was really attentive, hard working and in an amazing mood with a great sense of humor. The aubergine side was amazing! The Malbec wine was good, and great with the free popcorn!
Χάρης Ανδρουτσάκης
02.03.2025

Nice food, value for money. Great service, Narek was amazing. We’ll definitely come back.
George Wyatt
02.03.2025

Narak was great rly nice guy gave us loads of popcorn deserves a major pay rise
Edward Lee
02.03.2025

Very pleased with the service, Narek deserves a payrise, great service.
Adri I
02.03.2025

Great food and helpful waiter Narik
양양
02.03.2025

구글맵으로 오후 7시반 예약했고, 잠깐 대기 후 자리 잡았습니다. 스테이크 메뉴는 하나이고, 사이드메뉴&소스만 고르시면 됩니다. 사이드메뉴는 1. Creamed Spinach (시금치요리인데 시금치 싫어하셔도 맛있게 드실 겁니다) 2. Truffled Macaroni Cheese (트러플 향이 강하진 않아요) 3. Crispy Bone Marrow Garlic Mash(감자 좋아하시면 무조건 시키세요) 4. Roast Aubergine, Tomato, Basil, Mozzarella(가지 좋아하시면 엄청 좋아할 메뉴, but 호불호 있을듯) 순서대로 추천드립니다. 소스는 1. Wild mushroom(버섯) 2. Homemade Smocked Chilli(칠리) 추천드리고, 아는 맛입니다. 술은 저는 개인적으로 달달한 술을 좋아해서 Passion fruit Collins 마셨는데 엄청 달아서 맛있었고, 와인도 추천해달라고 하시면 친절하게 설명해주십니다. 계산서 받을 때 플랫아이언 시그니처인 칼 미니어처를 주는데, 나갈 때 직원에게 주면 아이스크림으로 바꿔주십니다. (맛은 바닐라였음) 참고로 서비스차지는 12.5%입니다. 담당서버 Narek 친절하게 응대해줬고, 담당서버는 아니었지만 AIDA😍 서툰 한국어로 너무 친절하게 대해주셨어요. aida 덕분에 기분 좋게 식사했습니다. 플랫아이언 두 번째 방문인데 다른 지점보다 여기가 분위기도 더 좋고 맛있었어요 추천합니다!
Chloe
01.03.2025

Food is always good and tasty, but staff seem to be rude every time I visit. Shame it puts a damper on the meal each time.
sergio vilches rodriguez
01.03.2025

Ya habíamos oído de hablar de él de hecho estuvimos en otro que se encuentra en Waterloo que estuvimos días antes. Carta corta ,cuenta con su famoso filete por 14£ y otro dos cortes más (23/26£) y algún acompañamiento como ensalada,patatas etc. También Burguer. Cuando terminas con la cuenta te dan unos cuchillos en miniatura que entregas en la salida y te invitan a un helado. Hay varios por la ciudad así que si tienes duda y quieres una apuesta segura no dudes en usar el buscador que seguro tienes uno cerca. Nosotros iremos por el tercero.
Simon Parchment
28.02.2025

Arek is the most amazing staff member I have met in London, always so joyful and food is amazing. Definitely recommend

 

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